As usual Kae and I were seated next to each other in our principles of marketing class. We were talking about product features- it basically means that your product should have substance. After that was mentioned by our teacher, Kae looked at me and said, “That’s like our looks with substance theory.”
So what is our looks with substance theory?
Well, about four weeks ago, we were blinded by certain people’s “good” looks that we forgot all about what mattered most- the inside.
So after we found out what those people are really like, we realized that people become more good looking if they have substance. If they’re nice and honest and thoughtful. They become more attractive because they have substance.
So there, that’s the theory.